Applications open · 12 places per quarter
Founder program
Pre-seed and seed companies get the Desk plan at cost for six months, plus a strategist who has taken a site from zero before. We take the calls you’d otherwise take at 11pm.
What you get
Six months of runway on content
Not credits. Not a discount code. The same desk our paying customers get, staffed by the same people.
$0
Six months, at cost
You cover model and data spend only. No margin, no setup fee, no commitment past month six.
1:1
A named strategist
Fortnightly calls, a shared Slack channel, and someone who will tell you when SEO is the wrong channel for you right now.
120
Pages by month six
Enough surface area to know whether organic works for your category, before you commit a budget line to it.
Eligibility
Who this is for
✓Raised less than $5M, or bootstrapped under $1M ARR
✓A live product with real users, not a waitlist page
✓A founder willing to spend 45 minutes a fortnight on it
✕Not agencies, resellers or affiliate-only sites