Field notes · 09 min read
What nine months of daily publishing actually does to a 40-page site
We pulled the Search Console data for every account that stayed on plan for three quarters. The curve is not linear, and it does not start where founders expect.
Rae MbekiHead of SEO strategy
2.6M
Clicks
43.1M
Impressions
+38%
MoM by Q3
184
Pages shipped
AllGuidesBenchmarksTeardownsChangelog
128 piecesGuide6 min
Writing pages that AI answer engines will actually cite
Entity clarity, direct answers, and why a comparison table beats three paragraphs.
Teardown11 min
We audited 40 autoblogging sites. 31 were cannibalising themselves.
The failure mode nobody checks for, and the query-overlap test that catches it.
Benchmark8 min
How long a page really takes to reach page one in 2026
Median time-to-rank across 340 domains, split by domain age and format.
Guide7 min
The internal linking pass most content programmes skip
Why retrofitting links to older pages moves rankings faster than publishing new ones.
Benchmark5 min
Which page formats AI assistants cite most
Best-of, alternatives and pricing pages, ranked by citation rate across four assistants.
Changelog2 min
Blended keyword sourcing is now the default
Search Console and Ahrefs data are joined before planning, on every account.